SEO Specialist Job in Johannesburg

Job Description

We're on the lookout for a passionate SEO Specialist to join our Johannesburg team. In this role, you will leverage your expertise to enhance our online presence and drive organic traffic through strategic SEO practices.

Responsibilities

• Lead SEO audit processes for website improvements.
• Identify opportunities for on-page and off-page optimization.
• Develop and maintain SEO performance dashboards.
• Collaborate with developers to implement technical SEO enhancements.
• Manage local SEO strategies to improve business visibility in search results.
• Conduct A/B testing of SEO strategies and analyze results.
• Assist in the creation of link-building strategies to drive inbound traffic.

Requirements

Education

• Bachelor's degree in Marketing, Digital Marketing, or related field
• Postgraduate qualification in SEO or Digital Marketing is a plus

Experience

• 3+ years of experience in SEO or digital marketing roles

Technical Skills

• SEO Tools (e.g., SEMrush, Moz)
• Google Analytics
• HTML/CSS

Soft Skills

• Analytical thinking
• Communication
• Time Management

Certifications

• Google Analytics Certification
• SEO Certification from a reputable institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of managing pay-per-click advertising campaigns to complement SEO efforts.
• Familiarity with social media advertising: Experience in leveraging social media platforms for SEO and marketing.

Benefits

• Competitive salary and performance bonuses
• Medical aid and retirement contribution
• Career growth and professional development opportunities
• Employee discounts on products and services

Company Culture

• Inclusive Environment: We pride ourselves on fostering a diverse and inclusive workplace where every voice matters.
• Team Spirit: Collaboration and teamwork are key to our success.
• Innovation Focused: We encourage creative thinking and innovative approaches to challenges.