Digital Marketing Specialist

Job Description

Join our vibrant marketing team as a Digital Marketing Specialist in Durban. This role entails designing effective digital marketing campaigns, utilizing SEO strategies, and improving our online presence. The ideal candidate will have experience in managing social media platforms, conducting market research, and analyzing campaign performance to deliver exceptional results.

Responsibilities

• Lead planning and execution of digital marketing projects.
• Ensure consistency and brand alignment across all platforms.
• Leverage data to identify opportunities for growth.
• Enhance customer journey through effective marketing strategies.
• Foster relationships with influencers and brand advocates.
• Create engaging content for social media channels.
• Implement strategies for user acquisition and retention.
• Conduct A/B testing to improve marketing strategies.

Requirements

Education

• Bachelor's degree in Communications or Digital Marketing

Experience

• 4+ years of experience in online marketing

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Ability to conduct A/B testing for optimizing campaigns.
• Familiarity with CRM tools: Experience using CRM software such as Salesforce or HubSpot.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Team-building activities and events
• Access to online courses and training

Company Culture

• Community Involvement: We actively participate in community initiatives and support local causes.
• Work-Life Balance: We value a healthy work-life balance for all employees.
• Diversity and Inclusion: We celebrate diversity and strive for an inclusive workplace.