Marketing Product Analyst

Job Description

We are on the lookout for a sharp Marketing Product Analyst to join our Pretoria team. The ideal candidate will be instrumental in driving product marketing strategies, conducting market research, and analyzing customer feedback to enhance product offerings. If you're passionate about data-driven marketing and enjoy working in a tech-savvy environment, we want to hear from you!

Responsibilities

• Gather and analyze data to inform product strategy and development.
• Work with cross-functional teams, including sales and development, to ensure effective product positioning.
• Conduct user testing and collect feedback to refine product features.
• Assist in planning marketing campaigns and monitor their effectiveness.
• Present findings and recommendations to stakeholders.
• Maintain an up-to-date knowledge of market trends and competitor activities.
• Contribute to the development of sales tools and training materials.
• Facilitate communication between teams to ensure alignment on product vision.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Postgraduate qualification is an advantage

Experience

• 3+ years of experience in product marketing or related field

Technical Skills

• Data Analysis
• Market Research
• CRM Software

Soft Skills

• Communication
• Problem Solving
• Collaboration

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience in the tech industry: Familiarity with technology products and marketing them effectively.
• Proficiency with data visualization tools: Experience using tools like Tableau or Power BI to present data insights.

Benefits

• Comprehensive medical aid coverage
• Generous leave policy
• Access to training and professional development programs
• Work-life balance initiatives

Company Culture

• Team Spirit: Collaboration is key, and we support each other in achieving common goals.
• Work-life Balance: We promote a healthy balance between work and personal life.
• Recognition and Rewards: We celebrate our achievements and recognize individual contributions.