Market Research Analyst

Job Description

We are seeking a Market Research Analyst who will be integral in analyzing market trends and consumer behaviour to support our strategic decision-making. You will conduct qualitative and quantitative research studies, and provide insights to enhance our clients' market strategies.

Responsibilities

• Perform qualitative and quantitative analysis to support market strategies.
• Coordinate and manage various research projects from conception to execution.
• Utilize analytical tools to assess market opportunities and challenges.
• Conduct competitive analysis to inform strategic decisions.
• Work closely with clients to understand their research needs.
• Draft reports including market analysis, trends, and insights for stakeholders.
• Stay updated with industry developments to provide informed recommendations.
• Facilitate workshops or presentations to communicate research insights.
• Support the team in data collection and analysis processes.

Requirements

Education

• Bachelor's degree in social sciences or related field

Experience

• 3+ years of experience in market analysis or research roles

Technical Skills

• Statistical Analysis Software (SAS)
• Reporting Tools

Soft Skills

• Team Collaboration
• Creativity

Certifications

• Google Data Analytics Certificate

Languages

• English: Fluent

Advantageous

• Experience in consumer behaviour studies: Previous work involving analyzing consumer purchasing habits.
• Understanding of the South African market: Familiarity with local market dynamics and trends.

Benefits

• Health and wellness benefits
• Annual performance reviews with salary adjustments
• Flexible working environment
• Professional development opportunities

Company Culture

• Innovation: Creativity is at the heart of our work, motivating us to find new solutions.
• Inclusivity: We are committed to a diverse workplace where everyone feels valued.
• Work-Life Balance: We promote a healthy work-life balance through flexible schedules.