Content Marketer

Job Description

We are seeking a talented Content Marketer to join our innovative team in Johannesburg. In this role, you will be responsible for creating, curating, and managing engaging content that resonates with our target audience. You will develop content strategies that align with our client goals while leveraging analytics to continuously improve performance.

Responsibilities

• Write clear, persuasive copy for various platforms, including email campaigns and newsletters.
• Manage relationships with freelance writers and external content creators.
• Develop case studies and white papers to showcase client success stories.
• Analyze audience insights and feedback to inform content decisions.
• Ensure all content is compliant with brand guidelines and legal requirements.
• Support promotional campaigns through relevant content creation.
• Train and guide junior content team members where necessary.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or related field
• Master's degree preferred

Experience

• 3+ years of experience in digital content creation or marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design: Basic understanding of design principles and experience with tools like Photoshop.
• Experience with video content creation: Skills in creating engaging video content for platforms like YouTube and social media.

Benefits

• Comprehensive medical aid options
• Work-from-home flexibility
• Professional growth initiatives
• Annual company retreats

Company Culture

• Passion for Marketing: Our team is passionate about marketing, and we strive to keep learning and evolving.
• Work-Life Balance: We promote a healthy work-life balance to ensure our team remains motivated.
• Continuous Improvement: We believe in lifelong learning and continuous improvement in our professional skills.