Brand Content Strategist

Job Description

We are on the lookout for a Brand Content Strategist to join our dynamic team in Durban. The ideal candidate will develop and execute innovative content strategies that enhance our brand presence. You will work closely with our marketing and creative teams to create compelling narratives that resonate with our audience.

Responsibilities

• Create compelling content for online publications, blogs, and social media.
• Work closely with graphic designers to produce visually appealing marketing materials.
• Develop and maintain relationships with key stakeholders and partners.
• Conduct competitive analysis to identify opportunities for differentiation.
• Facilitate workshops and training sessions on content creation and best practices.
• Provide feedback and guidance to junior content creators.
• Develop guidelines for brand voice and messaging consistency.
• Utilize SEO strategies to enhance content reach and visibility.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is advantageous

Experience

• 5+ years of experience in content marketing or brand strategy

Technical Skills

• Content Strategy
• SEO Optimization
• Analytics Tools
• Social Media Management
• Copywriting

Soft Skills

• Creativity
• Communication
• Collaboration
• Project Management

Certifications

• Google Analytics Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Knowledge of tools like Mailchimp or Constant Contact for effective email campaigns.
• Graphic design skills: Ability to create visuals using tools like Adobe Creative Suite.

Benefits

• Market-related salary
• Medical aid and pension contributions
• Flexible working hours
• Remote work opportunities
• Employee development programs

Company Culture

• Innovation: We encourage a culture of creativity and innovation, allowing team members to explore new ideas.
• Employee Empowerment: We empower our team with the autonomy to take ownership of projects and drive change.
• Diversity and Inclusion: We strive to create a workplace where diverse perspectives are valued and included.