Digital Marketing Specialist

Job Description

Join our innovative team as a Digital Marketing Specialist in Durban. This role is perfect for someone who thrives in a fast-paced environment, with a focus on driving results through digital channels. You'll play a key role in shaping our marketing strategies and increasing our online visibility.

Responsibilities

• Create and manage effective online advertising campaigns.
• Optimize website content for SEO and improve search engine rankings.
• Assist in the development of email marketing campaigns and manage the mailing lists.
• Engage with customers through online channels and respond to inquiries.
• Develop content for blogs, newsletters, and promotional materials.
• Track ROI on marketing campaigns and suggest improvements.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Postgraduate qualification is preferred

Experience

• 3+ years of experience in digital marketing or a related field

Technical Skills

• SEO/SEM
• Google Analytics
• Social Media Management
• Content Creation

Soft Skills

• Creativity
• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with PPC Campaigns: Knowledge of managing pay-per-click advertising campaigns.
• Familiarity with Adobe Creative Suite: Skills in graphic design software for marketing materials.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Dynamic Environment: We thrive on innovation and creativity, making every day exciting.
• Team Spirit: Collaboration and teamwork are key to our success.
• Growth Mindset: We encourage continuous learning and professional development.