Content Marketing Manager

Job Description

We are seeking a passionate Content Marketing Manager to join our Pretoria team. As a vital part of our marketing department, you will be responsible for developing and executing innovative content strategies that engage our audience and enhance brand awareness. If you have a knack for storytelling and a keen understanding of digital marketing trends, we want to hear from you!

Responsibilities

• Strategize and oversee the rollout of content marketing initiatives.
• Develop compelling narratives that resonate with target audiences.
• Work with copywriters and graphic designers to create visual and written content.
• Monitor social media landscape to ensure engagement and community management.
• Create persuasive content to support product launches and campaigns.
• Implement strategies that encourage audience interaction and engagement.
• Track and report on KPIs related to content marketing efforts.

Requirements

Education

• Bachelor's degree in Journalism or Public Relations
• Master's degree in Marketing is advantageous

Experience

• 5+ years of demonstrated experience in content strategy development

Technical Skills

• Social Media Management
• Analytics

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing tools: Experience using platforms like Mailchimp or Constant Contact.
• Understanding of paid media campaigns: Knowledge of PPC and social media advertising strategies.

Benefits

• Comprehensive medical coverage
• Wellness programs and gym memberships
• Remote work options available after probation
• Continual learning and growth support

Company Culture

• Transparency: We foster a transparent environment where open communication is encouraged.
• Supportive Environment: Our team supports one another, helping everyone to achieve their best.
• Diversity: We value diversity and encourage applications from all backgrounds.