SEO Specialist

Job Description

Join our team as an SEO Specialist in Pretoria, where you'll be responsible for developing and executing effective SEO strategies. You will monitor website performance, perform keyword analysis, and utilize tools to identify opportunities for growth. The right candidate will have a passion for digital marketing and a keen understanding of the latest SEO trends.

Responsibilities

• Develop and implement effective SEO strategies to enhance organic traffic.
• Conduct regular SEO audits to identify areas for improvement.
• Perform keyword research to drive targeted traffic.
• Collaborate with content creators to produce SEO-friendly content.
• Analyze website performance using tools like Google Analytics and Search Console.
• Monitor and report on SEO performance metrics.
• Stay updated with the latest SEO trends and algorithm changes.
• Optimize website structure and content for improved user experience and search rankings.
• Provide recommendations for on-page and off-page SEO strategies.
• Work closely with the PPC team to align strategies and maximize ROI.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., SEMrush, Moz, Ahrefs)
• Google Analytics

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of managing paid search campaigns and optimizing for conversions.
• Proficient in HTML/CSS: Ability to understand basic HTML/CSS for optimizing website elements.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Collaboration: We believe in fostering a collaborative environment where team members can share ideas and grow together.
• Innovation: Our team is encouraged to think outside the box and propose innovative solutions.
• Continuous Learning: We support continuous education and professional growth for all employees.