Search Marketing Strategist

Job Description

We are on the lookout for a detail-oriented Search Marketing Strategist to manage and optimize our PPC campaigns. The ideal candidate will have a robust understanding of search advertising platforms and proven success in driving traffic and conversions through meticulous campaign management.

Responsibilities

• Lead the development of search marketing strategies that align with client objectives.
• Analyse search engine data to identify trends and potential areas for improvement.
• Collaborate with SEO and social media teams to drive cohesive marketing efforts.
• Manage budgets effectively to ensure optimal usage of resources.
• Prepare comprehensive reports detailing campaign results and insights.
• Conduct A/B testing on ad copy and landing pages to maximize performance.
• Build and maintain relationships with stakeholders and clients.

Requirements

Education

• Bachelor's degree in Marketing, Business or related field
• Google Ads Certification preferred

Experience

• 3+ years in search advertising, with a proven track record of success.

Technical Skills

• Keyword Research Tools (e.g., SEMrush, Ahrefs)
• Ad Copywriting

Soft Skills

• Time Management
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of SEO Principles: Understanding of SEO best practices to complement advertising strategies.
• Experience in Social Media Advertising: Prior experience managing advertising on social media channels.

Benefits

• Competitive salary with annual bonuses
• Health, dental, and vision insurance
• Work-life balance initiatives
• Opportunities for career growth
• Support for continuous learning

Company Culture

• Diversity and Inclusion: Our team reflects a variety of backgrounds and experiences, fostering a rich and inclusive environment.
• Supportive Environment: We create a supportive space where every team member feels valued and empowered to contribute.
• Work-Life Balance: We prioritize balance, offering flexible schedules to help our employees thrive both personally and professionally.