Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our vibrant team in Port Elizabeth. In this role, you will develop, implement, and manage marketing campaigns that promote our products and services. You will also enhance brand awareness within the digital space, driving website traffic and acquiring leads.

Responsibilities

• Lead the creation and execution of digital marketing campaigns.
• Enhance website SEO and manage sponsored advertising.
• Track digital marketing performance and generate analytics reports.
• Create and manage content calendars for social media and blogs.
• Engage with online communities to enhance brand awareness.
• Work closely with the sales team to align marketing strategies with sales goals.
• Implement A/B testing to improve user engagement.
• Coordinate promotional activities and events online.
• Foster relationships with influencers to amplify brand reach.
• Evaluate latest tools and technologies to optimize marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Advertising

Soft Skills

• Communication
• Creativity
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with HTML/CSS: Knowledge of basic web development languages to adapt and create content.
• Familiarity with CRM software: Experience using CRM tools for customer relationship management.

Benefits

• Competitive salary and performance bonuses
• Health insurance
• Flexible working hours
• Professional development opportunities

Company Culture

• Dynamic Environment: We thrive in a fast-paced, innovative environment where creativity is encouraged.
• Team Spirit: Our team values collaboration and supporting each other towards a common goal.
• Growth Mindset: We are committed to continuous learning and professional development.