Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will have hands-on experience in developing and executing effective digital marketing campaigns across various channels, including social media, SEO, email marketing, and PPC. As a Digital Marketing Specialist, you will play a crucial role in enhancing brand awareness and driving traffic to our clients' websites.

Responsibilities

• Design creative marketing materials and promotional content.
• Manage budgets for digital marketing initiatives to ensure cost-effective spending.
• Work closely with the sales team to align marketing efforts with sales goals.
• Facilitate online events and webinars to promote brand engagement.
• Organise and participate in marketing campaigns and promotional events.

Requirements

Education

• Bachelor's degree in Business, Marketing, or a related field

Experience

• 3+ years of experience in digital marketing with a focus on analytics and strategy

Technical Skills

• Social Media Advertising
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Team Player

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B Testing and Conversion Optimization: Experience in optimizing marketing campaigns through A/B testing.
• Knowledge of CRM tools: Experience using CRM software for managing leads and customer relationships.

Benefits

• Comprehensive health insurance package
• Paid time off and holidays
• Employee training and development programs
• Work from home options available

Company Culture

• Continuous Learning: We support continuous learning and development, providing resources for employees to enhance their skills.
• Work-Life Balance: We promote a healthy work-life balance, offering flexible schedules and remote work options.
• Team Building: Regular team-building activities to strengthen relationships and enhance teamwork.