Content Marketer

Job Description

As a Content Marketer based in Pretoria, you will play a pivotal role in driving our content strategy. Your responsibilities will encompass creating compelling content that resonates with our target audience, managing social media platforms, and developing campaigns that elevate our brand’s presence. This role requires a blend of creativity and analytical skills, ensuring that all content aligns with our marketing objectives.

Responsibilities

• Design content strategies that align with business goals.
• Create a variety of content formats including video, infographics, and podcasts.
• Host webinars and live Q&A sessions to interact with the community.
• Optimize existing content to improve search rankings.
• Conduct interviews and gather insights from industry leaders.
• Collaborate with product teams to understand new launches.
• Develop partnerships with influencers to amplify content reach.
• Oversee content distribution across various channels.
• Refine the company's voice and tone in written communication.
• Evaluate the effectiveness of content against KPIs and adjust accordingly.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or a relevant field
• Postgraduate qualification is preferred

Experience

• 4+ years of experience in digital marketing and content creation

Technical Skills

• Email Marketing
• Digital Marketing Strategies
• Video Content Creation

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Advanced Content Marketing Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Basic HTML/CSS skills: Knowledge to make minor edits to website content.
• Experience in influencer marketing: Ability to collaborate with influencers for content co-creation.

Benefits

• Comprehensive medical aid and dental cover
• Generous leave policies including annual and sick leave
• Support for professional courses and certifications
• Team-building events and social activities

Company Culture

• Work-Life Balance: We prioritize our team’s well-being and encourage a healthy work-life balance.
• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace.
• Continuous Learning: We provide ongoing training opportunities to help our employees grow.