Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a key role in developing, implementing, and managing digital marketing campaigns that promote our client's brand and drive engagement. The ideal candidate should have a solid understanding of various digital marketing channels and strategies, with experience in analytics and SEO.

Responsibilities

• Create and implement comprehensive digital marketing plans.
• Utilize data analytics to optimize campaigns and improve engagement.
• Build and maintain a social media presence with dynamic content.
• Conduct competitor analysis to identify market trends.
• Collaborate on cross-channel campaigns for cohesive branding.
• Provide regular performance reports to senior management.
• Participate in brainstorming sessions to develop creative strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing operations

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Time Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Understanding of data privacy regulations: Knowledge of GDPR and local data protection laws.
• Hands-on experience with Google Tag Manager: Experience in setting up and managing marketing tags.

Benefits

• Comprehensive health insurance plans
• Retirement savings plan with employer matching
• Flexible working arrangements to support work-life balance
• Access to continuous learning resources

Company Culture

• Continuous Learning: We encourage ongoing professional development and learning among our employees.
• Work-Life Balance: We support our employees in achieving a healthy work-life balance.