Product Marketing Manager

Job Description

Join our team as a Product Marketing Manager, where you will play a crucial role in enhancing our product visibility in the market. The ideal candidate will steer marketing campaigns, gather insights, and ensure product positioning aligns with customer needs.

Responsibilities

• Create and manage a yearly product marketing strategy that aligns with overall business goals.
• Collaborate with cross-functional teams to prioritize product features based on market demand.
• Ensure that all marketing activities reflect the product's differentiation and strengths.
• Leverage customer feedback to improve product offerings.
• Prepare presentations for stakeholders showcasing product performance and market analysis.
• Compile and analyse data from various marketing channels to inform strategic decisions.
• Monitor metrics of success and share findings with the leadership team.
• Develop partnerships with industry influencers to expand product reach.

Requirements

Education

• Bachelor's degree in Business or Marketing
• MBA preferred

Experience

• 5+ years in product marketing, including campaign management

Technical Skills

• SEO
• PPC Advertising

Soft Skills

• Team Collaboration
• Creative Thinking

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in tech product marketing: Understanding of marketing for technology products and services.
• Strong negotiation skills: Ability to negotiate contracts and partnerships effectively.

Benefits

• Comprehensive health insurance including dental and vision.
• Retirement savings plan with employer matching.
• Paid time off and sick leave.
• Support for ongoing learning and certification.

Company Culture

• Team Collaboration: We encourage teamwork and collaboration across departments to deliver exceptional results.
• Continuous Improvement: A commitment to continuous improvement and learning underpins our culture.
• Respect and Trust: We value respect and trust among our colleagues to enhance productivity and morale.