SEO Specialist

Job Description

We are on the lookout for a motivated SEO Specialist to join our vibrant team in Cape Town. In this role, you will be responsible for enhancing our clients' online presence through effective search engine optimization strategies. Your expertise will contribute directly to our clients' success, as you develop and implement SEO best practices that drive organic traffic and improve search rankings.

Responsibilities

• Implement SEO best practices across various digital platforms.
• Analyze analytics data to track web traffic and conversion rates.
• Create engaging content that drives traffic and conversions.
• Participate in cross-functional teams to integrate SEO with overall marketing strategy.
• Generate and maintain SEO reports for monitoring progress.
• Facilitate the execution of outreach campaigns to build backlinks.
• Conduct technical SEO audits and recommend solutions.
• Utilize local SEO tactics to attract regional customers.
• Support in developing effective landing pages for PPC campaigns.
• Advise on the impact of content marketing on SEO.

Requirements

Education

• Relevant marketing degree or equivalent experience

Experience

• 5+ years of hands-on experience in an SEO role

Technical Skills

• Keyword Research
• Technical SEO

Soft Skills

• Project Management
• Creative Problem Solving

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO practices: Experience in optimizing local businesses for search visibility.
• Understanding of UX/UI principles: Knowledge of UX/UI design principles to enhance user experience on websites.

Benefits

• Attractive salary with performance bonuses
• Paid time off and holidays
• Supportive team environment
• Ongoing training and guidance
• Company-sponsored outings

Company Culture

• Supportive Leadership: Our leadership is committed to providing support and guidance to all team members.
• Continuous Learning Opportunities: We place a strong emphasis on continuous learning and professional growth.
• Team Collaboration: Collaboration is key; we believe in working together to achieve our goals.