Email Marketing Specialist

Job Description

We are seeking an enthusiastic Email Marketing Specialist to join our team in Sandton. The ideal candidate will have a knack for crafting compelling email campaigns that engage audiences and drive conversions. You'll be responsible for designing, implementing, and optimizing email marketing strategies, leveraging data analytics to enhance campaign performance.

Responsibilities

• Design and implement email marketing strategies to increase user engagement.
• Coordinate with the marketing team to create a cohesive branding experience.
• Evaluate the effectiveness of email marketing campaigns and report on KPI trends.
• Optimize email campaigns for better deliverability and engagement.
• Conduct regular updates and maintenance of email lists.
• Facilitate feedback sessions to continuously improve email strategies.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years in email marketing or digital marketing roles

Technical Skills

• HTML/CSS
• CRM Software

Soft Skills

• Creativity
• Team Collaboration

Certifications

• MailChimp Certification
• Email Marketing Certification from Digital Marketing Institute

Languages

• English: Fluent

Advantageous

• Knowledge of SEO principles: Understanding of SEO principles to enhance email visibility.
• Experience with social media marketing: Familiarity with leveraging social media to boost email engagement.

Benefits

• Comprehensive health benefits
• Annual bonuses based on performance
• Remote work possibilities
• Training and development opportunities

Company Culture

• Continuous Learning: We encourage ongoing development through training and learning opportunities.
• Results-Oriented: We focus on achieving measurable results and impact in our campaigns.
• Employee Engagement: Our team is dedicated to actively engaging employees in decision making.