Market Research Analyst

Job Description

As a Market Research Analyst, you will analyse data related to market conditions, competitor activity, and consumer preferences. This role offers an exciting opportunity to impact our business strategies through insightful research.

Responsibilities

• Design research programs and assess their effectiveness.
• Utilise advanced analytics tools to provide actionable insights.
• Conduct competitor analysis to inform positioning and marketing strategies.
• Gather market intelligence and prepare comprehensive reports.
• Contribute to the development of marketing strategies based on consumer insights.
• Ensure the validity and accuracy of research data.
• Engage in ongoing learning to identify and implement best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree in Marketing or Business Analytics is preferred

Experience

• 2+ years of experience in marketing or related field

Technical Skills

• Market Research Tools
• Statistical Software

Soft Skills

• Problem-Solving
• Adaptability

Certifications

• Certified Market Research Analyst (CMRA)
• Data Visualization Certification

Languages

• English: Fluent

Advantageous

• Knowledge of CRM software: Experience in managing analytics using software like Salesforce or HubSpot.
• Experience conducting A/B testing: Hands-on experience developing A/B tests for marketing campaigns.

Benefits

• Comprehensive health and wellness benefits
• Retirement savings plans with employer matching
• Remote work flexibility upon confirmation
• Educational reimbursement for courses and certifications

Company Culture

• Focus on Growth: We are devoted to the professional and personal growth of each employee.
• Work-Life Balance: We understand the importance of work-life balance and promote flexible working arrangements.
• Continuous Learning: Our team members are encouraged to pursue learning opportunities and upskill.