Data Scientist

Job Description

We are on the lookout for a talented Data Scientist with a strong emphasis on marketing analytics to join our dynamic team in Johannesburg. The ideal candidate will possess a solid understanding of statistical analysis and machine learning techniques to derive actionable insights from data. You will be responsible for analyzing marketing campaigns, customer behavior, and market trends to inform strategic decisions that will enhance our clients' performance.

Responsibilities

• Conduct exploratory data analysis to understand customer behavior and preferences.
• Build and validate machine learning algorithms for customer segmentation.
• Work closely with cross-functional teams to implement analytics solutions.
• Optimize marketing efforts through A/B testing and experimentation.
• Generate actionable insights from large datasets to improve campaign ROI.

Requirements

Education

• Bachelor's in Statistics or Data Science
• Postgraduate qualification in Marketing Analytics is a plus

Experience

• 4+ years of experience in analytical roles with a focus on marketing

Technical Skills

• Data Visualization Tools
• Statistical Analysis

Soft Skills

• Problem Solving
• Teamwork

Certifications

• Certified Analytics Professional

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing tools: Familiarity with tools like Google Analytics or Adobe Analytics.
• Experience with A/B testing: Proven experience in conducting and analyzing A/B tests.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Opportunity for professional development
• Flexible working environment

Company Culture

• Diversity: We celebrate and encourage diversity of thought, backgrounds, and perspectives, creating an inclusive workplace.
• Empowerment: We empower our employees by providing them with the tools, resources, and support needed to excel.