Digital Marketing Specialist

Job Description

We are seeking a creative and results-driven Digital Marketing Specialist to join our team in Johannesburg. In this role, you will be responsible for developing and executing online marketing strategies across multiple platforms. You will collaborate with our creative and sales teams to enhance brand visibility and drive web traffic. The ideal candidate has a solid understanding of SEO, content marketing, and social media strategies. You will creatively engage our audience, increase conversions, and analyze campaign performance.

Responsibilities

• Create and schedule social media campaigns to drive traffic and engagement.
• Analyze target audience demographics and adjust strategies accordingly.
• Utilize web analytics tools to track, report, and manage performance metrics.
• Experiment with content display formats to maximize audience engagement.
• Develop partnerships with influencers for brand promotion.
• Lead testing efforts (A/B Testing) on campaigns for optimization.
• Ensure brand consistency across all digital platforms.
• Assist with the development of marketing budgets and forecasts.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing roles focusing on various online platforms.

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Ability to create visually appealing marketing materials.
• Understanding of mobile marketing: Experience in mobile marketing strategies, including app promotion.

Benefits

• Attractive salary with performance bonuses
• Comprehensive health insurance
• Remote work flexibility
• Generous paid time off policy
• Regular team-building events

Company Culture

• Pathway for Growth: We provide clear pathways for personal and professional growth through ongoing training and mentorship.
• Work-Life Balance: A strong focus on work-life balance, offering flexible policies to maintain a healthy lifestyle.
• Continuous Learning: We encourage continuous learning and support staff in keeping skills updated with market trends.