Digital Marketing Specialist

Job Description

We are seeking a creative and results-driven Digital Marketing Specialist to join our team in Johannesburg. In this role, you will be responsible for developing and executing online marketing strategies across multiple platforms. You will collaborate with our creative and sales teams to enhance brand visibility and drive web traffic. The ideal candidate has a solid understanding of SEO, content marketing, and social media strategies. You will creatively engage our audience, increase conversions, and analyze campaign performance.

Responsibilities

• Create and schedule social media campaigns to drive traffic and engagement.
• Analyze target audience demographics and adjust strategies accordingly.
• Utilize web analytics tools to track, report, and manage performance metrics.
• Experiment with content display formats to maximize audience engagement.
• Develop partnerships with influencers for brand promotion.
• Lead testing efforts (A/B Testing) on campaigns for optimization.
• Ensure brand consistency across all digital platforms.
• Assist with the development of marketing budgets and forecasts.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing roles focusing on various online platforms.

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Hands-on experience with running Google Ads campaigns.
• Familiarity with UX/UI principles: Knowledge of user experience and user interface design principles.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development
• Work from home options available

Company Culture

• Innovation: We prioritize innovative thinking and foster creativity within a collaborative environment.
• Team Spirit: Our culture emphasizes teamwork, where every opinion is valued, and collaboration is encouraged.
• Diversity and Inclusion: We embrace diversity, actively fostering an inclusive workplace where everyone can thrive.