Digital Marketing Specialist

Job Description

We are on the lookout for a dedicated Accountant to join our team in Durban. The successful candidate will handle various accounting tasks, ensure compliance with financial regulations, and contribute to our financial planning efforts. This role is vital for maintaining accurate financial records and preparing reports as needed.

Responsibilities

• Oversee and execute the digital marketing calendar and campaigns.
• Utilize analytics tools to assess the effectiveness of digital marketing efforts.
• Coordinate with content creators and designers to produce high-quality marketing materials.
• Monitor website performance and implement improvements.
• Develop email marketing campaigns to engage customers.
• Participate in brainstorming sessions for creative campaign ideas.
• Track social media trends and adjust strategies as necessary.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Test and optimize landing pages for conversion rates.
• Manage budgets and ensure cost-effective marketing solutions.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• SEO
• PPC Advertising
• Social Media Marketing
• Google Analytics

Soft Skills

• Creative Thinking
• Communication Skills
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience with Salesforce or HubSpot for managing customer relationships.
• Experience with A/B testing: Knowledge of techniques for optimizing digital campaigns.

Benefits

• Comprehensive health coverage
• Employee wellness programs
• Flexible work arrangements
• Continuous training and career development

Company Culture

• Diversity and Inclusion: We strive to build a diverse workforce and an inclusive environment.
• Continuous Learning: We provide learning opportunities to help employees grow professionally.
• Work-life Balance: Prioritizing a healthy work-life balance for all our employees.