Advertising Specialist

Job Description

We are on the lookout for an experienced Advertising Specialist in Pretoria. In this role, you will craft compelling advertising messages and ensure they reach the right audiences. Collaborating with various departments, you will develop integrated marketing strategies that leverage our clients' strengths and address their challenges.

Responsibilities

• Formulate concise advertising messages that resonate with target audiences.
• Coordinate with graphic designers, copywriters, and media buyers to execute campaigns.
• Evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
• Develop proposals for new advertising projects and campaigns.
• Implement best practices for advertising on social media platforms.
• Track budgets and expenditures to ensure profitability.
• Utilize SEO and content marketing strategies within advertising efforts.
• Foster relationships with media outlets and advertising partners.
• Train and mentor junior advertising team members.
• Participate in client meetings to gather feedback and adjust designs.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or related field

Experience

• 3-5 years of experience in advertising or marketing

Technical Skills

• Digital Marketing
• SEO/SEM
• Analytics Tools

Soft Skills

• Creativity
• Communication
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficient in Adobe Creative Suite: Experience in graphic design and video editing software for campaign creation.
• Knowledge of PPC Advertising: Familiarity with pay-per-click advertising techniques for improved ROI.

Benefits

• Competitive salary with performance bonuses
• Medical aid and retirement benefits
• Flexible work hours
• Training and professional development opportunities

Company Culture

• Innovation: We encourage fresh ideas and creative solutions for our advertising strategies.
• Inclusivity: Our team values diverse perspectives and encourages inclusivity in our work environment.
• Collaboration: We thrive on teamwork, collaborating across departments for successful outcomes.