Market Research Analyst

Job Description

Join us as a Market Research Analyst where you will play a crucial role in understanding consumer dynamics and market opportunities. You will be responsible for data collection, survey design, and analytical reporting. If you possess a keen eye for detail and a passion for market trends, we want to hear from you.

Responsibilities

• Research and analyse trends from the target market.
• Create and maintain a database of research findings.
• Collaborate effectively with cross-functional teams on projects.
• Ensure accuracy and consistency in data reporting.
• Employ various qualitative and quantitative research methodologies.
• Assist in preparing budget estimates for research projects.
• Present research findings to internal stakeholders in an engaging manner.

Requirements

Education

• Bachelor's degree in Marketing, Economics, or related field
• Master's degree in Business or Marketing preferred

Experience

• 3+ years of experience in quantitative and qualitative research methodologies

Technical Skills

• Market Research Techniques
• Data Visualisation Tools

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• Google Analytics Certification
• Advanced Market Research Techniques Certificate

Languages

• English: Fluent

Advantageous

• Familiarity with Data Mining Techniques: Knowledge of methods used to extract valuable information from large datasets.
• Understanding of Marketing Strategies: Ability to apply marketing principles to research findings.

Benefits

• Comprehensive health cover and wellness programmes
• Incentives based on performance metrics
• Flexible hours and remote working options
• Support for further education and training

Company Culture

• Continuous Improvement: We are dedicated to the ongoing development of our staff and research capability.
• Respect for Diversity: We value diverse perspectives and experiences within our workforce.
• Community Engagement: We actively participate in community initiatives and support local causes.