Content Marketing Specialist

Job Description

As a Content Marketing Specialist based in Johannesburg, you will play a key role in shaping our content strategy and executing it across various channels. The ideal candidate should have a knack for writing engaging articles, blogs, and social media content while being conversant in analytics.

Responsibilities

• Plan, write, and publish high-quality content tailored for target audiences.
• Leverage analytics tools to track and report on content performance.
• Manage social media calendars and create engaging posts.
• Collaborate with team members to ensure cohesive campaigns.
• Provide insights on content trends and areas for growth.
• Explore new content formats such as podcasts and videos.
• Maintain an up-to-date understanding of SEO best practices.
• Optimize web content to drive traffic and conversions.
• Create compelling email marketing campaigns to promote content.

Requirements

Education

• Relevant qualifications in Digital Marketing or Content Creation

Experience

• 3+ years of experience in a content creation and marketing role

Technical Skills

• Social Media Optimization
• Analytics Tools

Soft Skills

• Teamwork
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Experience with Email Marketing Platforms: Hands-on experience with platforms like Mailchimp or HubSpot.
• Knowledge of Video Editing: Proficiency in editing videos for social media use.

Benefits

• Attractive salary with bonus potential
• Full health and wellness benefits
• Remote working opportunities
• Access to training and courses for skill enhancement

Company Culture

• Diversity and Inclusion: We celebrate diversity of thought and experiences, making sure every voice is heard.
• Growth Opportunities: We prioritize employee development, offering regular training and mentoring.