SEO Specialist

Job Description

As an SEO Specialist in our Johannesburg office, you will utilize your expertise to develop and implement cutting-edge SEO strategies. Your role involves conducting audits, interpreting analytics, and working with the content team to ensure alignment with SEO best practices, ultimately driving traffic and improving our online visibility.

Responsibilities

• Execute and manage link-building strategies to enhance domain authority.
• Optimize website architecture and content structure for search engines.
• Conduct A/B testing on website changes to determine effectiveness.
• Provide insights and recommendations based on data analysis for continuous improvement.
• Work closely with developers and designers to implement SEO-friendly site changes.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., SEMrush, Moz)
• Google Analytics
• HTML & CSS

Soft Skills

• Analytical thinking
• Communication
• Time management

Advantageous

• Certification in Google Analytics or Google Ads: Certification that validates knowledge and skills in analytics and advertising.
• Experience with PPC campaigns: Knowledge of managing paid search campaigns to complement SEO efforts.

Benefits

• Competitive salary with performance-based bonuses
• Health and wellness benefits
• Flexible working hours with a vibrant workspace
• Opportunity for continuous learning and professional development

Company Culture

• Innovative Environment: We foster a culture of innovation where all ideas are encouraged and valued.
• Team Collaboration: Collaboration is at the heart of our success. We work together to achieve common goals.
• Continuous Learning: We support ongoing learning and personal growth, providing resources for professional development.