Digital Marketing Specialist

Job Description

As a Construction Manager at Construction Solutions Ltd., you will lead a talented team and ensure successful project execution in Bloemfontein. This position demands a detail-oriented individual who is capable of multitasking while maintaining high standards of quality and compliance in every aspect of construction management.

Responsibilities

• Lead the execution of comprehensive digital marketing campaigns.
• Manage and optimize the company’s website and landing pages for better conversion rates.
• Utilize analytic tools to track user engagement and campaign performance.
• Conduct A/B testing on campaigns to improve effectiveness.
• Oversee email marketing strategies and implementation.
• Participate in brainstorming sessions to develop innovative marketing ideas.
• Collaborate with external vendors and agencies for campaign execution.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business Administration
• Master's degree preferred

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• PPC Management
• Social Media Marketing

Soft Skills

• Communication
• Problem-solving

Certifications

• HubSpot Inbound Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing platforms: Experience with tools like Mailchimp or Constant Contact for email campaigns.
• Understanding of marketing automation: Knowledge of marketing automation tools for optimized campaign performance.

Benefits

• Comprehensive medical aid coverage
• Company-sponsored training programs
• Work-life balance initiatives
• Performance bonuses

Company Culture

• Diversity and Inclusion: We value diversity and strive to create an inclusive environment for all team members.
• Community Engagement: Our culture encourages team members to engage with the community and give back.
• Fun Environment: We believe that a bit of fun goes a long way in fostering a positive workplace culture.