Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be at the forefront of our online promotion strategies in Johannesburg. You'll manage marketing efforts, analyze metrics, and generate reports to identify trends. Creativity and technical skills will play a key role in delivering successful marketing campaigns that engage and convert our target audience.

Responsibilities

• Execute and optimize Facebook, Google, and Instagram advertising campaigns.
• Create and maintain a content calendar to drive consistency in messaging.
• Engage with the online community and respond to customer feedback effectively.
• Use web analytics tools to track performance and refine strategies.
• Prepare regular updates and reports for team meetings.
• Offer insights based on data analysis to enhance campaign strategies.
• Communicate effectively with stakeholders and collaborate on joint marketing initiatives.
• Evaluate and suggest improvements for current marketing processes.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a relevant discipline
• Postgraduate qualification in Digital Marketing is a plus

Experience

• 3+ years working in a digital marketing role is required

Technical Skills

• Social Media Management
• Google Ads

Soft Skills

• Analytical Thinking
• Team Player

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Proficiency in testing methodologies to enhance marketing effectiveness.
• Knowledge of video production and marketing: Skills in producing video content for online platforms.

Benefits

• Comprehensive health coverage and wellness programs
• Yearly bonuses based on performance metrics
• Access to ongoing training and development resources
• Work-life balance with flexible hours

Company Culture

• Growth: We provide opportunities for personal development, encouraging our team to expand their skill sets.
• Supportive Environment: Our workplace culture is built on support and respect, allowing for open communication.
• Flexible Work Options: We understand the importance of work-life balance and offer flexible working arrangements.