Digital Marketing Specialist

Job Description

We are on the hunt for a creative Digital Marketing Specialist to join our Johannesburg team. This role will involve developing and executing digital marketing strategies to drive brand awareness and engagement. The ideal candidate should be skilled in SEO, Google Ads, and social media platforms to effectively reach our target audience.

Responsibilities

• Plan and execute digital marketing strategies across multiple channels.
• Use Google Ads and Facebook Ads to drive traffic.
• Engage with followers on social media and respond to inquiries.
• Utilize analytics tools to monitor website performance.
• Optimize landing pages for conversion rates.
• Conduct keyword research and ensure proper content placement.
• Collaborate with sales and design teams to align messaging.
• Create and manage content calendars for all platforms.
• Implement strategies for lead generation and nurturing.
• Review competitors’ digital marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Management Systems
• Analytics Tools

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Skills related to creating and promoting marketing videos.
• Proficiency in graphic design software: Ability to use tools like Adobe Photoshop or Canva for creating visuals.

Benefits

• Medical aid and wellness benefits
• Flexible working hours
• Remote work options
• Continuous learning and development opportunities

Company Culture

• Continuous Learning: Our commitment to continuous learning ensures that all staff members grow and develop their skills.
• Diversity: We value diversity and encourage various perspectives to enhance our team dynamics.
• Work-Life Balance: We prioritize work-life balance, promoting healthy boundaries between work and personal life.