Digital Marketing Specialist

Job Description

We are on the hunt for a creative Digital Marketing Specialist to join our Johannesburg team. This role will involve developing and executing digital marketing strategies to drive brand awareness and engagement. The ideal candidate should be skilled in SEO, Google Ads, and social media platforms to effectively reach our target audience.

Responsibilities

• Design and lead integrated digital marketing campaigns.
• Evaluate the effectiveness of campaigns and make adjustments.
• Collaborate with graphic designers for promotional materials.
• Conduct A/B testing on email and ad campaigns.
• Facilitate communication between marketing and sales teams.
• Manage the digital marketing budget and allocate resources efficiently.
• Research best practices in digital marketing.
• Attend relevant workshops and conferences to enhance skills.
• Develop training materials for junior staff.
• Ensure compliance with regulations and best practices in digital marketing.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Management Systems
• Analytics Tools

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Skills related to creating and promoting marketing videos.
• Proficiency in graphic design software: Ability to use tools like Adobe Photoshop or Canva for creating visuals.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Work-life balance initiatives
• Employee training and development programs

Company Culture

• Continuous Learning: Our commitment to continuous learning ensures that all staff members grow and develop their skills.
• Diversity: We value diversity and encourage various perspectives to enhance our team dynamics.
• Work-Life Balance: We prioritize work-life balance, promoting healthy boundaries between work and personal life.