Digital Marketing Specialist

Job Description

We are on the hunt for a creative Digital Marketing Specialist to join our Johannesburg team. This role will involve developing and executing digital marketing strategies to drive brand awareness and engagement. The ideal candidate should be skilled in SEO, Google Ads, and social media platforms to effectively reach our target audience.

Responsibilities

• Develop and implement digital marketing campaigns.
• Manage SEO/SEM strategies to improve web traffic.
• Oversee social media marketing efforts to engage audiences.
• Conduct market research to identify trends and opportunities.
• Analyze web analytics and digital marketing metrics.
• Collaborate with content creators for website and blog updates.
• Manage email marketing campaigns and optimize for conversions.
• Monitor and manage online reviews and reputation.
• Stay updated on digital marketing trends and technologies.
• Provide reports on campaign performance and ROI.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Management Systems
• Analytics Tools

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Knowledge of A/B testing methods to optimize marketing strategies.
• Familiarity with UX/UI principles: Understanding of user experience and interface design to enhance webpage performance.

Benefits

• Medical aid and wellness benefits
• Flexible working hours
• Remote work options
• Continuous learning and development opportunities

Company Culture

• Innovation: We foster a culture of innovation that encourages creative thinking and new ideas.
• Inclusivity: We are dedicated to fostering an inclusive work environment where everyone feels valued.
• Collaboration: A collaborative approach is at the heart of our working style, enabling the best outcomes.