Digital Marketing Specialist

Job Description

We are in search of an enthusiastic Digital Marketing Specialist to join our Cape Town team. In this role, you will be responsible for developing and executing marketing strategies that enhance our online presence and drive traffic to our platforms. The ideal candidate has hands-on experience with SEO, PPC, content marketing, and social media management.

Responsibilities

• Establish and maintain digital marketing budgets.
• Conduct A/B testing to optimize campaigns for better performance.
• Collaborate with influencers to enhance brand visibility.
• Develop video content for marketing purposes.
• Facilitate webinars and online events to engage with the audience.
• Create promotional materials for various marketing channels.
• Track and report on KPIs to measure success.
• Foster client relationships through effective communication and engagement.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or a related field

Experience

• 3-5 years of proven experience in digital marketing

Technical Skills

• Social Media Marketing
• Content Management Systems (CMS)

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of HTML/CSS: Basic knowledge of HTML/CSS for minor website updates.
• Experience with online advertising platforms: Familiarity with various online advertising platforms beyond Google Ads.

Benefits

• Generous leave policies and paid time off
• Comprehensive health benefits including dental and vision
• Employee wellness programs
• Team-building activities and events

Company Culture

• Inclusive Workplace: We value diversity and strive to create an inclusive environment where everyone feels welcome.
• Work-Life Balance: We emphasize the importance of work-life balance and provide flexible working arrangements.
• Ethical Practices: Our company is committed to ethical practices and corporate social responsibility.