Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our growing team in Port Elizabeth. In this role, you will be responsible for developing and executing effective digital marketing strategies to enhance our online presence. You will work closely with various teams to craft tailored marketing campaigns that resonate with our audience.

Responsibilities

• Design and execute pay-per-click (PPC) advertising campaigns.
• Utilize A/B testing to refine and validate marketing strategies.
• Collaborate with influencers and partners to extend brand reach.
• Maintain up-to-date knowledge of digital marketing best practices.
• Create reports and presentations for stakeholders to showcase campaign performance.
• Participate in strategy meetings to align marketing initiatives with business goals.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Further certifications in digital marketing are a plus

Experience

• 4-6 years of hands-on experience in digital marketing roles

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Analytical Skills
• Team Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC advertising: Experience managing pay-per-click campaigns for optimal results.
• Understanding of affiliate marketing: Experience in developing and managing affiliate marketing programs.

Benefits

• Comprehensive health insurance plans
• Regular team-building events
• Education reimbursement for further qualifications
• Work-from-home options available

Company Culture

• Continuous Learning: We support our team members in their pursuit of personal and professional growth through ongoing training.
• Work-life Balance: We encourage a healthy work-life balance to ensure our staff is happy and productive.
• Community Engagement: We actively participate in community initiatives and encourage employee involvement.