Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Durban. The ideal candidate will have a passion for digital marketing and experience in SEO, PPC, and social media strategies. This role requires creativity and the ability to analyze and adapt marketing campaigns based on data-driven results.

Responsibilities

• Lead digital marketing projects from inception to execution.
• Identify customer needs and adapt marketing strategies accordingly.
• Develop email marketing campaigns to nurture leads and convert prospects.
• Facilitate webinars, workshops, and other promotional events.
• Engage with customers through social media responding to inquiries.
• Create and maintain detailed documentation of marketing initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing with a focus on analytics

Technical Skills

• Email Marketing
• Content Creation

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B testing tools: Experience in optimizing marketing strategies through A/B testing.
• Experience with CRM software: Proficient in using CRM tools for managing customer relationships.

Benefits

• Health and dental insurance
• Paid time off, including holidays and sick leave
• Flexible working hours
• Opportunity for career advancement

Company Culture

• Continuous Learning: We foster an environment of continuous learning, encouraging personal and professional development.
• Employee Empowerment: Our employees are empowered to take initiative and lead projects.