Retail Marketing Specialist

As a Retail Marketing Specialist, you'll play a pivotal role in developing and implementing marketing strategies that attract and engage customers. Your creativity and analytical skills will help drive brand awareness and sales effectively in a dynamic retail environment.

Category: Retail and Consumer Services - Retail Marketing
Full Time

• R300,000 - R450,000 / Year
• R25000 - R37500 / Month

Closing Date: 2025-02-20
Location: Cape Town

• Implement marketing strategies to elevate brand and customer loyalty.
• Analyse customer feedback and market trends to adapt marketing strategies.
• Collaborate on visual merchandising and store displays to enhance customer experience.
• Design and monitor online marketing campaigns across various platforms.
• Use data analytics to assess marketing effectiveness.
• Provide regular reports on marketing performance metrics.
• Assist in creating and managing content for the company’s website.
• Develop partnerships with local businesses and community organizations.
• Contribute to brainstorming sessions for new marketing concepts and strategies.
• Stay updated on marketing best practices and innovation.

• Bachelor's degree in Marketing, Business or a related field
• Postgraduate qualifications are a plus
• Digital Marketing Experience in managing digital marketing campaigns across various platforms.
• Content Creation Proficient in creating engaging content for marketing materials.
• Data Analysis Ability to analyze data to inform marketing strategies.
• Social Media Management Skilled in engaging audiences through social media platforms.
• SEO and SEM Knowledgeable in search engine optimization and marketing techniques.
• Communication Excellent verbal and written communication skills.
• Creativity A creative thinker who can develop innovative marketing ideas.
• Teamwork Able to work collaboratively in a team environment.
• Problem-solving Strong ability to identify and resolve issues effectively.
• English (Fluent)
• Afrikaans (Conversational)

• Experience with influencer marketing: Knowledge in partnering with influencers to enhance brand visibility.
• Familiarity with sustainability marketing: Understanding of how to promote sustainable practices within retail marketing.

• Comprehensive health insurance
• Flexible working hours
• Bonus structure linked to performance
• Continuous learning opportunities

• Team Collaboration: We encourage collaboration and teamwork across all departments.
• Continuous Improvement: We value continuous improvement and learning in our employees.

• Once you have logged in and completed your profile, simply click "Apply Now" to add your application for the Retail Marketing Specialist position and share your profile with the recruiter.