SEO Specialist

Job Description

We are in search of an SEO Specialist to join our vibrant team in Durban. This role is pivotal as you'll implement and manage SEO strategies that enhance our client's online visibility. The ideal candidate will have a solid understanding of search engine algorithms and be adept at optimizing content for improved site performance.

Responsibilities

• Optimize existing website content and create new content to align with SEO objectives.
• Monitor search engine rankings and suggest changes to improve results.
• Conduct audits to ensure best practices in SEO are followed.
• Advise on website architecture changes for better crawling and indexing.
• Work with the team on optimizing user experience relative to SEO.
• Manage paid advertising campaigns alongside SEO strategies.
• Guide content creators on SEO content best practices.
• Propose new keyword opportunities and user intent explorations.
• Keep track of industry developments and competitor strategies.
• Develop and maintain SEO performance dashboards.

Requirements

Education

• Master's degree in Marketing or related field

Experience

• 4+ years of experience in SEO with proven results in organic traffic growth

Technical Skills

• Technical SEO
• Content Optimization

Soft Skills

• Strategic thinking
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Certified SEO Expert

Languages

• English: Fluent

Advantageous

• Familiarity with content management systems: Experience with CMS platforms like WordPress, Wix, or similar.
• Understanding of user experience (UX): Knowledge of UX principles to enhance SEO strategies.

Benefits

• Medical aid and wellness programs
• Flexible working arrangements
• Annual salary reviews
• Work-life balance initiatives

Company Culture

• Learning Opportunities: We provide various learning and development opportunities for our employees.
• Work-Life Balance: We prioritize the wellbeing of our employees by promoting a healthy work-life balance.
• Community Engagement: We encourage our team members to engage with and give back to the community.