Search Marketing Strategist (PPC Specialist)

Job Description

As a PPC Specialist, you will be at the forefront of managing and optimizing pay-per-click campaigns. You will ensure maximum ROI and drive growth in sales and revenue for our diverse clientele.

Responsibilities

• Manage all aspects of PPC campaigns, including strategy, execution, and reporting.
• Create optimized landing pages to increase conversion rates.
• Develop and maintain comprehensive keyword lists.
• Compile and present regular reports on PPC campaign performance.
• Participate in strategy sessions to enhance campaign outcomes.
• Network with industry peers to share and gain insights.
• Stay informed about competitor strategies and best practices.

Requirements

Education

• Relevant qualifications and certifications in digital marketing are a plus.

Experience

• 3+ years of experience in PPC campaign management, especially in e-commerce.

Technical Skills

• EPA tools
• Competitor analysis tools

Soft Skills

• Creativity
• Customer-focused

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Certifications in A/B testing: Proven experience in running A/B tests to inform PPC strategy.
• International PPC experience: Experience managing campaigns across multiple countries.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health insurance.
• Opportunities for career advancement.
• Team-building activities and social events.

Company Culture

• Innovation Driven: We encourage innovative thinking and the use of cutting-edge techniques in all our campaigns.
• Client-Centric Approach: Our client's success is our top priority, and we work closely with them to achieve their goals.
• Work-Life Balance: We believe in maintaining a healthy work-life balance to foster productivity and job satisfaction.