SEO Specialist

Job Description

Join our team as an SEO Specialist in Cape Town. Your role involves crafting and implementing effective SEO strategies, performing site audits, and analyzing website performance. You will collaborate with content creators and developers to optimize the user experience and ensure site compliance with best practices.

Responsibilities

• Perform technical SEO audits and provide actionable recommendations.
• Monitor site performance using tools like Google Analytics and SEMrush.
• Create and manage SEO reports to track progress.
• Work closely with the content team to ensure alignment with SEO strategies.
• Assist in the development of content strategies focused on search performance.
• Develop and maintain documentation related to SEO processes and best practices.

Requirements

Education

• Bachelor's degree in Business Administration or a related field
• Additional certifications in digital marketing or SEO are highly desirable

Experience

• 3-5 years of hands-on experience in SEO

Technical Skills

• On-page SEO
• Link Building

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Moz SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC strategies: Knowledge of paid advertising strategies and their integration with SEO.
• Familiarity with web development concepts: Understanding of web development processes and how it relates to SEO.

Benefits

• Health, dental, and vision coverage
• Retirement savings plan with company matching
• Work-life balance initiatives
• Opportunities for career advancement

Company Culture

• Growth and Learning: We provide ample opportunities for growth and continuous learning.
• Community Engagement: Our team actively participates in community outreach and support initiatives.
• Work-Life Balance: We promote a healthy work-life balance amongst our employees.