Digital Marketing Manager

Job Description

We are seeking a strategic and creative Digital Marketing Manager to join our vibrant team in Cape Town. The successful candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. This role requires a comprehensive understanding of various digital marketing channels, as well as the ability to analyze performance metrics and optimize strategies accordingly.

Responsibilities

• Create and execute digital marketing campaigns that engage our target audience.
• Utilize analytics tools to track and report on campaign performance.
• Develop and maintain a content calendar for all digital channels.
• Engage with customers on social media and respond to inquiries.
• Collaborate with cross-functional teams to drive integrated marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Master’s degree is preferred

Experience

• 5+ years of experience in digital marketing management

Technical Skills

• Social Media Marketing
• Content Marketing

Soft Skills

• Leadership
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML and CSS: Basic understanding of web technologies to collaborate with web developers.
• Experience in video marketing: Experience in creating and managing video marketing campaigns.

Benefits

• Comprehensive medical aid plan
• Generous leave policies
• Opportunities for career advancement
• A vibrant office culture with team-building activities

Company Culture

• Diversity and Inclusion: We celebrate diversity and promote inclusivity within our workplace.
• Employee Empowerment: We empower our employees to take initiative and drive success.
• Work-Life Balance: We encourage a healthy work-life balance, fostering wellness and productivity.