Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will develop and implement marketing strategies that will enhance our online visibility. A strong grasp of analytics, content creation, and social media management will be essential to succeed in this role.

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO, PPC, and social media.
• Monitor, analyze, and report on the effectiveness of campaigns.
• Engage with customers through social media platforms.
• Identify potential areas for growth and optimisation.
• Work closely with the design team for visual content.
• Set up and manage email marketing campaigns.
• Leverage analytics tools to measure success.
• Keep abreast of industry trends to ensure competitive advantages.
• Maintain the digital marketing budget effectively.
• Assist in building and maintaining company brand identity.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• A/B Testing

Soft Skills

• Problem-solving
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with influencer partnerships: Experience in managing and collaborating with influencers for campaigns.
• Knowledge of local market trends: Understanding of South African digital marketing trends.

Benefits

• Comprehensive health insurance package
• Flexible working arrangements
• Employee training and development
• Annual bonuses based on performance

Company Culture

• Supportive Environment: We foster a supportive atmosphere where everyone can thrive.
• Diversity: We value diversity and inclusivity in our workplace.
• Continuous Improvement: We are committed to ongoing personal and professional development.