Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager to lead our marketing strategies and team in Cape Town. The ideal candidate will have experience in digital marketing, including SEO, PPC, content marketing, and social media management.

Responsibilities

• Lead the digital marketing team to achieve set KPIs.
• Create content calendars and oversee all content marketing efforts.
• Utilize analytics tools to track and report on campaign performance.
• Implement email marketing strategies to nurture leads and re-engage customers.
• Engage with customers on social media to build community and brand loyalty.
• Foster a culture of innovation within the team, encouraging creative marketing solutions.
• Regularly report to senior management on progress and insights.
• Coordinate with the e-commerce team to integrate marketing strategies effectively.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree preferred

Experience

• 7+ years of experience in digital marketing leadership roles

Technical Skills

• Email Marketing
• Marketing Automation Tools

Soft Skills

• Strategic Thinking
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with eCommerce Platforms: Hands-on experience with eCommerce including Shopify and WooCommerce.
• SEO Strategy Development: Proven ability to develop and implement effective SEO strategies.

Benefits

• Comprehensive medical aid coverage
• Annual leave and public holiday benefits
• Flexible workspace arrangements
• Regular team-building events and activities

Company Culture

• Continuous Improvement: We foster an environment of learning and development, ensuring that our team constantly grows.
• Respectful Communication: Open and respectful communication is at the heart of our company culture.