Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our vibrant team in Durban. In this role, you will be responsible for developing and executing innovative digital marketing strategies that enhance brand awareness and drive customer engagement. The ideal candidate will harness creativity and analytical skills to produce effective marketing campaigns.

Responsibilities

• Create and oversee digital marketing projects from conception to completion.
• Conduct A/B testing for email marketing campaigns.
• Optimize social media channels for better engagement.
• Manage online advertising budgets and optimize campaigns.
• Create and distribute press releases for product launches.
• Develop partnerships for promotional opportunities.
• Monitor social media trends and further develop brand presence.
• Formulate strategies to increase website traffic and lead conversion rates.
• Prepare detailed reports on marketing metrics and analytics.
• Advocate for best practices in digital marketing across the company.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or a related field

Experience

• 5+ years of experience in digital marketing with a focus on social media and content creation

Technical Skills

• Social Media Advertising
• Email Marketing

Soft Skills

• Project Management
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and manage video marketing campaigns to engage audiences.
• Familiarity with mobile marketing strategies: Knowledge of best practices for reaching audiences on mobile platforms.

Benefits

• Comprehensive medical aid and benefits
• Regular team-building activities
• Opportunity for remote work flexibility
• Access to training and workshops for skill enhancement

Company Culture

• Diversity and Inclusion: We celebrate diversity and are dedicated to an inclusive workplace where every voice is heard.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees to thrive both personally and professionally.
• Accountability: Each team member is encouraged to take ownership of their work and drive results for the team.