SEO Specialist

Job Description

We are looking for an SEO Specialist to join our dynamic team in Durban. If you have a strong understanding of SEO principles and are passionate about driving organic traffic, this is the role for you. You'll be responsible for optimizing our online content and improving our search engine rankings.

Responsibilities

• Manage on-page optimization activities including title tags, meta descriptions, and content structure.
• Conduct comprehensive keyword analysis for new and existing content.
• Monitor website analytics and SEO performance metrics.
• Develop strategies for optimizing local SEO to enhance visibility.
• Build relationships with external sites to generate backlinks.
• Educate team members on SEO best practices and strategies.
• Adapt strategies in response to SEO performance and algorithm changes.
• Test new tools and methodologies for potential use.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Digital Marketing or related field is preferred

Experience

• 3+ years of experience in digital marketing with a strong SEO focus

Technical Skills

• Content Optimization
• Link Building

Soft Skills

• Creative Thinking
• Team Player

Certifications

• HubSpot Inbound Marketing Certification
• Moz SEO Essentials Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Familiarity with social media strategies that enhance organic search visibility.
• Knowledge of local SEO best practices: Expertise in optimizing for local search results.

Benefits

• Comprehensive health insurance package
• Annual performance bonus
• Work-life balance initiatives
• Ongoing training and development opportunities

Company Culture

• Continuous Learning: We support continuous learning and development through various training opportunities.
• Community Engagement: Our company engages in community initiatives, giving back to the local area.
• Respect and Trust: We respect and trust our employees, promoting a healthy work environment.