Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to elevate our marketing strategies in Johannesburg. The ideal candidate will have a solid understanding of digital channels and tools, and will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services.

Responsibilities

• Develop and execute digital marketing campaigns across multiple platforms.
• Analyze marketing data to measure campaign performance and adjust strategies accordingly.
• Manage social media presence, including content creation and community engagement.
• Conduct SEO and PPC campaigns to increase visibility and drive traffic.
• Collaborate with the content team to produce engaging content.
• Utilize email marketing strategies to reach and nurture prospects.
• Monitor industry trends and competitors to identify new opportunities.
• Work closely with the sales team to align marketing strategies with sales goals.
• Prepare and present marketing reports to the management team.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree in Business Administration is preferred

Experience

• 3-5 years of hands-on experience in digital marketing roles

Technical Skills

• Content Creation
• Data Analysis

Soft Skills

• Attention to Detail
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• SEO Certification from recognized institutions

Languages

• English: Fluent

Advantageous

• Experience with graphic design tools: Familiarity with tools like Adobe Creative Suite for designing marketing materials.
• Knowledge of web development basics: Understanding of basic web development principles and SEO best practices.

Benefits

• Health insurance options
• Flexible working hours
• Opportunity for professional development
• Work from home days

Company Culture

• Innovative Environment: We promote a culture of creativity and innovation, encouraging fresh ideas and solutions.
• Work-Life Balance: Our team enjoys a flexible work environment that values personal time.
• Collaboration: Collaboration is key; we work together to achieve our goals.