Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to elevate our marketing strategies in Johannesburg. The ideal candidate will have a solid understanding of digital channels and tools, and will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services.

Responsibilities

• Lead the planning and execution of digital marketing initiatives.
• Evaluate and enhance the effectiveness of campaigns using analytics.
• Develop targeted email campaigns to engage our subscribers and leads.
• Optimize content for SEO, improving search rankings.
• Foster a strong social media community through regular engagement.
• Collaborate with designers to create visually appealing marketing materials.
• Stay updated with the latest digital marketing trends and tools.
• Manage budgets for online marketing initiatives.
• Support the marketing team with strategic planning and operational tasks.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree in Business Administration is preferred

Experience

• 3-5 years of hands-on experience in digital marketing roles

Technical Skills

• Content Creation
• Data Analysis

Soft Skills

• Attention to Detail
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• SEO Certification from recognized institutions

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM tools to manage customer relationships and data.
• Knowledge of digital advertising trends: Experience with current trends in digital marketing and advertising strategies.

Benefits

• Comprehensive health and wellness benefits
• Flexible working arrangements
• Continuous learning and development opportunities
• Team-building events and activities

Company Culture

• Diversity and Inclusion: We are committed to a diverse and inclusive workplace, where everyone's contributions are valued.
• Continuous Improvement: We value continuous learning and improvement in our team members.
• Community Engagement: Participation in community service and outreach programs is encouraged.