SEM Analyst

Job Description

Join our dynamic marketing team as a SEM Analyst where you will leverage your skills in search engine marketing to create impactful campaigns, analyze data trends, and improve overall performance metrics.

Responsibilities

• Manage and optimize PPC accounts to meet performance objectives.
• Analyze and report on campaign performance and suggest improvements.
• Work with SEO team to align SEM and SEO strategies.
• Conduct competitor analysis to identify opportunities and threats.
• Test and optimize ad copy and landing pages to improve conversion rates.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 3+ years of experience in SEM/PPC management

Technical Skills

• Google Ads
• Google Analytics
• Keyword Research Tools

Soft Skills

• Analytical Skills
• Communication Skills

Certifications

• Google Ads Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in Social Media Advertising: Understanding of social media platforms for advertising opportunities.
• Familiarity with A/B Testing: Experience in conducting A/B tests to optimize ad performance.

Benefits

• Medical aid and health insurance
• Generous leave policy including annual leave and sick leave
• Opportunities for professional development
• Flexible working hours and work-from-home options

Company Culture

• Innovative Atmosphere: We encourage innovation and creativity in our work environment.
• Team Collaboration: Our culture fosters teamwork and open communication.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace.