SEO Specialist

Job Description

We're seeking an SEO Specialist to enhance our digital marketing efforts in Durban. You will be responsible for optimizing our website and managing content strategies to boost organic traffic, enhance search engine rankings, and elevate our brand's online presence. This role requires a meticulous approach to identifying SEO opportunities and implementing effective solutions that align with our business goals.

Responsibilities

• Develop and execute innovative SEO strategies that drive traffic.
• Create technical SEO reports and improvement plans.
• Collaborate with the web development team to ensure seamless optimization.
• Participate in brainstorming sessions for digital marketing campaigns.
• Identify new trends and insights in SEO and apply them accordingly.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in SEO or Digital Marketing is advantageous

Experience

• 3+ years of hands-on experience in SEO

Technical Skills

• Keyword Research
• Content Optimization

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Certified Digital Marketing Professional
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO strategies: Experience in enhancing local visibility in search engines.
• Understanding of user experience (UX): Familiarity with UX principles to enhance site optimization.

Benefits

• Comprehensive medical aid and retirement fund
• Flexible work hours with the option to work remotely
• Support for continuous learning and skills development
• Employee discounts and perks

Company Culture

• Diversity: We embrace diverse perspectives and encourage applications from candidates of all backgrounds.
• Fun Work Environment: We believe in having fun while working hard and achieving our goals.
• Employee Recognition: Hard work is celebrated, and contributions are recognized and valued.