SEO Specialist

Job Description

We're seeking an SEO Specialist to enhance our digital marketing efforts in Durban. You will be responsible for optimizing our website and managing content strategies to boost organic traffic, enhance search engine rankings, and elevate our brand's online presence. This role requires a meticulous approach to identifying SEO opportunities and implementing effective solutions that align with our business goals.

Responsibilities

• Conduct keyword research and analyze competitors to identify new opportunities.
• Optimize website content for search engines to improve visibility.
• Monitor and report on SEO performance metrics and report to the Head of Digital Marketing.
• Implement on-page and off-page SEO strategies.
• Collaborate with content creators to align SEO strategies with content development.
• Stay up-to-date with industry trends and algorithm updates.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in SEO or Digital Marketing is advantageous

Experience

• 3+ years of hands-on experience in SEO

Technical Skills

• Keyword Research
• Content Optimization

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Certified Digital Marketing Professional
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Understanding of how social media impacts SEO and web traffic.
• Familiarity with HTML/CSS: Basic understanding of HTML and CSS would be beneficial.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Paid time off and holidays
• Professional development opportunities

Company Culture

• Innovative Atmosphere: We encourage creativity and out-of-the-box thinking to achieve successful outcomes.
• Supportive Team Environment: Our team is collaborative, offering mutual support to drive success.
• Commitment to Learning: We value personal and professional development and encourage ongoing education.