Digital Marketing Specialist

Job Description

We are on the lookout for a motivated Digital Marketing Specialist to join our team in Cape Town. You will be responsible for creating, executing, and optimizing digital marketing campaigns across various channels. A solid grasp of SEO, SEM, content marketing, and social media strategy will be essential.

Responsibilities

• Create and manage content for social media platforms.
• Optimize landing pages and user funnels.
• Collaborate on marketing strategies for product launches.
• Assist in developing marketing collateral and promotional materials.
• Conduct surveys and gather feedback to improve customer experience.
• Manage online reputation and respond to reviews.

Requirements

Education

• Bachelor's degree in Communications or Digital Marketing

Experience

• 3+ years of experience in online marketing or related field

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing platforms (e.g., MailChimp): Experience using MailChimp or similar platforms for campaigns.
• Understanding of A/B testing: Experience in setting up and analyzing A/B tests for campaigns.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Paid time off and holidays
• Company-sponsored training programs

Company Culture

• Diversity and Inclusion: We actively encourage diverse perspectives and strive for an inclusive workplace.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Employee Recognition: Our employees are recognized for their hard work and achievements.