Digital Marketing Specialist

Job Description

We are on the lookout for a motivated Digital Marketing Specialist to join our team in Cape Town. You will be responsible for creating, executing, and optimizing digital marketing campaigns across various channels. A solid grasp of SEO, SEM, content marketing, and social media strategy will be essential.

Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Manage the creation of relevant content for the website and blog.
• Oversee SEO strategies and ensure optimization of web content.
• Conduct keyword research and competitor analysis.
• Utilize Google Analytics to track and report on campaign performance.
• Stay up-to-date with digital marketing trends and best practices.

Requirements

Education

• Bachelor's degree in Communications or Digital Marketing

Experience

• 3+ years of experience in online marketing or related field

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with Content Management Systems (CMS): Familiarity with tools like WordPress or Joomla.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for website editing.

Benefits

• Health and dental insurance
• Opportunities for professional development
• Flexible working hours
• Employee discounts on marketing services

Company Culture

• Innovation and Creativity: We thrive on creativity and innovative approaches in our marketing strategies.
• Collaborative Environment: Our team works collaboratively to achieve shared goals and success.
• Continuous Improvement: We are dedicated to learning and growing continuously, both individually and as a team.