Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services across various digital channels. You’ll need to understand the dynamics of online marketing, including SEO, PPC, social media marketing, and email marketing, to enhance our brand’s visibility.

Responsibilities

• Lead digital marketing initiatives, including email campaigns, SEO, content creation, and social media.
• Evaluate and improve the effectiveness of marketing campaigns through continuous analysis.
• Collaborate with graphic designers and content writers to create engaging marketing materials.
• Manage online reputation and monitor feedback to improve customer satisfaction.
• Identify new digital marketing trends and incorporate them into existing strategies.
• Develop and manage marketing budgets, ensuring effective allocation of resources.
• Train and mentor junior marketing team members.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Communication Skills
• Problem-solving

Certifications

• Digital Marketing Certificate from a recognized institution
• SEO Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Proficiency in Adobe Creative Suite: Skills in graphic design tools for creating marketing materials.
• Experience in A/B testing: Competence in running A/B tests to determine effective marketing strategies.

Benefits

• Comprehensive health coverage and employee wellness programs
• Annual bonus based on performance
• Work-from-home opportunities
• Continuous learning and training support

Company Culture

• Diversity: We are committed to creating a diverse and inclusive workplace.
• Growth Mindset: We foster a culture of continuous improvement and personal development.
• Work-Life Balance: We support our employees in maintaining a healthy work-life balance.