Digital Marketing Specialist

Job Description

We are looking for a talented Digital Marketing Specialist to join our Johannesburg team. In this role, you will be responsible for developing and executing digital marketing campaigns aimed at increasing brand awareness and lead generation. You’ll work closely with our creative and analytics teams to optimize our online presence and drive traffic to our clients’ websites.

Responsibilities

• Design and manage comprehensive digital marketing strategies to drive engagement.
• Utilise SEO strategies to increase organic traffic.
• Analyze user data to improve user experience on digital platforms.
• Oversee content marketing efforts, ensuring relevance and engagement.
• Support the marketing team in daily administrative tasks.
• Stay updated with the latest trends in digital marketing.

Requirements

Education

• Bachelor's degree in Business Administration or a related field

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation Tools: Hands-on experience with platforms such as HubSpot or Mailchimp.
• Understanding of Social Media Analytics: Ability to analyze social media performance and adjust strategies accordingly.

Benefits

• Growth opportunities within the company
• Remote working options available
• Professional development support
• Employee wellness programs

Company Culture

• Continuous Learning: We invest in our team's development through training and education opportunities.
• Work-Life Balance: We promote a healthy balance between work and personal life.
• Customer Focus: Our strategies are always aligned with the needs and expectations of our clients.