Digital Marketing Specialist

Job Description

Looking for a Digital Marketing Specialist in Cape Town who can take our online marketing efforts to the next level. This role involves strategising and executing campaigns while analysing performance metrics to continuously improve our approach and maximize ROI.

Responsibilities

• Design and implement innovative digital marketing campaigns.
• Monitor and manage budgets for online marketing efforts.
• Engage with customers through online platforms and respond to queries.
• Track and analyse performance indicators to gauge campaign success.
• Support email marketing initiatives by managing lists and campaigns.
• Work closely with sales teams to align marketing strategies with sales goals.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media or a related field
• Master's degree is preferred

Experience

• 3+ years in digital marketing, preferably in an agency setting

Technical Skills

• Content Management Systems
• Email Marketing Software

Soft Skills

• Team Leadership
• Time Management

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Skills in graphic design: Experience using design tools like Adobe Creative Suite for creating marketing materials.
• Understanding of influencer marketing: Knowledge of how to collaborate with influencers to enhance brand visibility.

Benefits

• Comprehensive medical aid
• Yearly performance bonuses
• Employee training programs
• Workplace wellness initiatives

Company Culture

• Continuous Learning: Our team is committed to personal and professional development, fostering a growth mindset.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our employees, promoting well-being.
• Employee Recognition: We value and recognize the efforts of our team, celebrating achievements and contributions.