Search Marketing Strategist

Job Description

As a Search Marketing Strategist, you'll lead the development and execution of PPC strategies for our clients. Utilizing your expertise in managing campaigns across various platforms, you'll drive traffic and optimize conversions while ensuring maximum ROI.

Responsibilities

• Formulate and execute PPC strategies tailored to client objectives.
• Create, optimise, and manage campaigns across major platforms to drive traffic.
• Perform keyword discovery and customer segmentation for precise targeting.
• Analyse campaign performance data to refine and improve results.
• Generate comprehensive reports for stakeholders detailing campaign effectiveness.
• Engage with client requests and feedback to enhance service delivery.
• Coordinate with other marketing teams to align PPC efforts with overall marketing goals.
• Conduct competitor research and market analysis for strategy improvement.
• Utilise digital marketing tools to enhance campaign management.
• Provide on-going consultation and education to clients regarding PPC best practices.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or a related field

Experience

• 2-3 years of experience managing PPC campaigns

Technical Skills

• Google Ads
• Bing Ads
• Google Analytics

Soft Skills

• Analytical Skills
• Communication
• Time Management

Certifications

• Google Ads Certification
• Bing Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with social media advertising: Familiarity with platforms like Facebook, Twitter, and LinkedIn
• Knowledge of SEO: Understanding of Search Engine Optimization and its impact on PPC.

Benefits

• Basic salary of R20,000 to R35,000 per month
• Flexible working hours
• Health and wellness benefits
• Opportunity for professional development

Company Culture

• Collaboration: We emphasise teamwork and collaboration in all our projects.
• Innovation: We encourage creativity and innovation in our work.
• Diversity: We celebrate diversity and inclusivity in our workplace.