Brand Manager

Job Description

As a Brand Manager in Johannesburg, you will lead brand strategy development, oversee marketing campaigns, and drive brand awareness initiatives. Your expertise in market trends and consumer behavior will help your team craft compelling brand narratives that resonate with our target audience.

Responsibilities

• Create and refine brand messaging that resonates with target audiences.
• Analyze sales and marketing data to measure effectiveness.
• Work closely with sales teams to ensure brand alignment.
• Coordinate events and sponsorships that elevate brand visibility.
• Guide and mentor junior marketing team members.
• Develop and maintain brand style guidelines.
• Utilize social media and digital marketing effectively to promote brand.
• Assist with the development of promotional materials and advertisements.
• Collaborate with the product development team to align on branding.
• Engage with customers via feedback to improve brand perception.

Requirements

Education

• Master's degree in Marketing or Business Administration is preferred

Experience

• 7+ years of progressive brand management experience

Technical Skills

• Strategic Planning
• Content Creation

Soft Skills

• Creativity
• Negotiation

Languages

• English: Fluent

Advantageous

• Proficiency in social media marketing: Advanced skills in managing brand presence across social media platforms.
• Experience in managing cross-functional teams: Ability to work across multiple departments to drive brand initiatives.

Benefits

• Comprehensive medical and dental coverage
• Pension contribution scheme
• Flexible working conditions
• Access to continuous learning opportunities

Company Culture

• Employee Development: We invest in our employees by offering opportunities for professional growth.
• Work-Life Balance: We promote a healthy work-life balance through flexible working arrangements.
• Community Engagement: We encourage our employees to engage with and give back to the community.