Digital Marketing Specialist

Job Description

We are on the hunt for a Digital Marketing Specialist to join our enthusiastic team based in Durban. This pivotal role requires a dynamic individual who is passionate about creating impactful digital marketing strategies. You will be responsible for managing social media campaigns, optimizing SEO strategies, and analyzing performance metrics to ensure our digital presence is both strong and effective.

Responsibilities

• Design and execute targeted online marketing campaigns.
• Utilize data analytics to drive decision-making.
• Create engaging social media content to attract and retain followers.
• Develop and implement SEO strategies for improved search rankings.
• Analyze competitors’ digital marketing tactics.
• Serve as a brand ambassador across all online platforms.
• Collaborate with team members to enhance overall marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or similar
• Master’s degree in Digital Marketing or related field is preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• PPC Campaign Management
• Social Media Strategy

Soft Skills

• Team Collaboration
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local marketing trends: Awareness of the digital marketing landscape in South Africa.
• Proficient in using social media analytics tools: Ability to derive insights from analytics to inform marketing strategies.

Benefits

• Comprehensive health insurance
• Paid time off for vacations and holidays
• Opportunities for career advancement
• Work-life balance initiatives

Company Culture

• Diversity and Inclusion: We celebrate diversity and ensure an inclusive work environment for all employees.
• Work-Life Balance: We prioritize the well-being of our employees with flexible working arrangements.
• Employee Recognition: We acknowledge and celebrate the contributions of our team members.